Founded
1964
Employees
80,000+
Revenue
$51B (FY2024)
HQ
Beaverton
Organisational Structure
Nike operates a matrix of product categories (Running, Basketball, Football/Soccer, Jordan, Training, Lifestyle), geographies (North America, EMEA, Greater China, APLA), and functions (design, product creation, supply chain, DTC). The direct-to-consumer (DTC) transformation reorganised the commercial side, pulling power from wholesale toward Nike Direct (stores + digital). The Jordan brand operates with significant creative and commercial autonomy.
Senior Leadership Roles
These are the senior executive positions that form the top of the Nike org chart. For executive search firms mapping this organisation, these roles represent the primary reporting line to the board.
Business Divisions
Nike is organised into 5major divisions. Each division represents a distinct business area with its own leadership, strategy, and — in many cases — its own P&L.
Nike Brand (Running, Basketball, Football, Training, Lifestyle)
Jordan Brand
Converse
Nike Direct (e-commerce, owned stores)
Global Operations & Technology
Why Nike's Org Chart Is Moderate
For executive search firms and consultants mapping Nike, understanding these structural complexities is essential for building an accurate org chart and identifying the right stakeholders.
DTC transformation shifted internal power from wholesale/marketplace teams to digital and retail
Jordan Brand operates semi-autonomously with its own marketing, product, and P&L
Category x geography matrix creates dual reporting for regional leaders
Supply chain spans 30+ countries with contracted manufacturing
How to Map Nike's Org Chart
Building a complete org chart for Nike requires combining data from multiple sources: annual reports and proxy statements for the top-level structure, LinkedIn for middle-management layers, and industry knowledge to fill in the gaps.
Because Nike uses a matrix structure, your org chart will need to show both solid-line and dotted-line reporting relationships. This means a simple hierarchical tree will not capture the full picture.
With OrgBrief, you can upload a CSV of known employees, map the available fields, review inferred reporting lines and export a structured chart. Confidence indicators show where the source needs a human check.
Turn your Nike research into a client chart
Upload the data you are authorised to use. OrgBrief maps the fields, infers the hierarchy, scores confidence and prepares the chart for review and export.
Track structures like Nike's
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